Search Engine Optimization Specialist

Description:

Responsibilities:

• Conduct comprehensive keyword research to identify opportunities for optimizing website content and driving targeted organic traffic.
• Perform on-page optimization, including meta tags, URL structure, header tags, and internal linking, to improve website visibility and search engine rankings.
• Collaborate with the content team to develop and optimize compelling, SEO-friendly content that aligns with targeted keywords and drives engagement.
• Implement off-page optimization strategies, such as link building and influencer outreach, to improve our website's domain authority and online reputation.
• Monitor and analyze website performance using SEO tools and analytics platforms, providing regular reports and actionable insights to drive continuous improvement.
• Stay up-to-date with industry trends, algorithm updates, and best practices in SEO to ensure our strategies remain effective and aligned with current practices.

Qualifications:

• Proven experience as an SEO Specialist or similar role, preferably within an eCommerce environment.
• Strong understanding of search engine algorithms and ranking factors, and experience in implementing successful SEO strategies.
• Proficient in keyword research and analysis tools, as well as SEO analytics platforms.
• Familiarity with on-page and off-page optimization techniques, including technical SEO elements.
• Excellent analytical and problem-solving skills, with the ability to interpret data and provide actionable recommendations.
• Up-to-date knowledge of industry trends, algorithm changes, and best practices in SEO.
• Strong communication skills and the ability to collaborate effectively with cross-functional teams.
• Bachelor's degree in Marketing, Computer Science, or a related field is preferred.