Search Engine Optimization Executive

Description:

Edvise Hub is an education consultancy with its head office in Melbourne and branch office in Karachi. The company has a clear vision with a different approach. The company is hiring SEO Executive for its Karachi Office. The main role of the applicant would be to Develop optimization strategies that increase the company’s search engine results rankings, would result in bringing in more traffic locally and internationally. The company has few different domains, on which the candidate will be required to work, and will be responsible of their performance.

Job Duties will include:

● Research SEO keywords to use throughout the company’s websites and marketing materials

● Set measurable goals that demonstrate improvement in marketing efforts

● Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns

● Track, report, and analyze website analytics and PPC initiatives and campaigns

● Collaborate with others within the marketing department to manage SEO strategy

● Update content and website links for maximum optimization and search engine rankings

● Setup tracking parameters for web analytics

● Develop and implement link building strategy

● Develop and execute successful SEO strategies

● Conduct keyword research to guide content teams

● Review technical SEO issues and recommend fixes

● Optimize website content, landing pages, and paid search copy

● Direct off-page optimization projects (e.g. link-building)

● Collect data and report on traffic, rankings, and other SEO aspects

● Keep abreast of SEO and integrated marketing trends

Other Requirements:

● Have 6 to 12 months of experience in successfully developing and executing SEO campaigns

● Understand search engine algorithms and ranking methods

● Have Working knowledge of WordPress, HTML, CSS, and JavaScript development and constraints

● In-depth experience with website analytics tools (e.g, Google Analytics, Search Console, NetInsight, Omniture, WebTrends)

● Experience with other aspects of marketing, such as customer growth and promotion, is a plus

● Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ, etc.) and web analytics tools (e.g. Google Analytics, WebTrends)

● Have Excellent written and verbal communication skills.