Description:
The overall objective of this position is to Increase Sales and maintain market strategy, spearheads brands positioning, evaluate customer research, market conditions, and competitor’s data and implement market plan changes as need. Oversee all marketing, advertising, and promotional activities to meet the overall organizational objectives.
Roles & Responsibilities :
- To develop a thorough marketing plan, both short and long range
- To set objectives, Targets, developing strategy and execution for the sales.
- To analyze marketing department needs and present the same to management for approval.
- To be responsible for the company’s marketing initiatives including strategic marketing, product marketing price, place and communications.
- To devise and execute product launch strategies/ plans.
- To research, analyze and monitor financial, technological and demographic factors so that the market opportunities may be capitalized on and the effects of competitive activity will be minimized.
- To plan and oversees organization’s advertising and promotion activities including print, electronic and direct mail outlets.
- To communicate/ coordinate with outside advertising agencies and web agencies on ongoing campaigns.
- To work with agencies and oversees copyrighting, design, layout, paste-up of promotional material.
- To ensure effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets
- To conduct marketing surveys on current and new product concepts