Description:
We seek a proactive Sales Development Representative (SDR) with pre-sales experience who builds relationships and nurtures leads through personalized outreach and follow-ups. In this role, you'll collaborate closely with our marketing team to bridge the gap between initial lead generation and closing, ensuring qualified leads progress through the sales pipeline. As an SDR, you will identify potential client's needs, communicate our services, and create a compelling narrative that moves leads toward conversion.
Key Responsibilities
Lead Nurturing and Qualification
- Engage with marketing-qualified leads (MQLs) through personalized emails, calls, and follow-ups, understanding their business needs and goals.
- Qualify leads into sales-qualified leads (SQLs) based on budget, timeline, and decision-making authority criteria.
- Provide ongoing touchpoints with leads to keep them engaged, fostering strong connections throughout their decision-making process.
Collaboration with Marketing and Sales
- Work closely with the marketing team to understand lead sources, campaign performance, and prospect profiles.
- Communicate lead insights effectively to Account Executives (AEs) and other team members, assisting them in preparing for calls and closing strategies.
Pipeline Management
- Maintain detailed records of lead interactions and nurture progress using CRM tools, ensuring accuracy and follow-up opportunities.
- Track and report on lead conversion rates and engagement metrics, providing insights to enhance lead nurturing strategies.
IT Service Knowledge & Communication
- Develop a strong understanding of our offerings, particularly in software development and tech services, to answer lead inquiries and address concerns.
- Educate leads on the value and benefits of our services, using consultative techniques to align our solutions with their goals.
Requirements
- Experience: 5+ years in sales development, pre-sales, lead nurturing, or a similar role in tech services or B2B industries.
- Proven pre-sales experience: including technical project demonstrations and proposal writing.
- Communication Skills: Strong verbal and written communication skills, able to engage and persuade leads effectively.
- CRM Knowledge: Familiarity with Salesforce, HubSpot, LinkedIn Sales Navigator, or similar CRM software for lead tracking and reporting.
- Goal-oriented: Demonstrated ability to meet or exceed KPIs for lead conversion and engagement.
- Team Player: Comfortable working in a cross-functional environment, with experience in collaborating closely with marketing and sales teams.