Sales And Marketing Specialist

Description:

Qualifications:

• Min.2-3+ years of experience

• Platforms: LinkedIn, Email marketing, Organic Lead generations

• Proficient in marketing automation tools

• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)

Key Responsibilities:

Prioritize leads: Focus on high-conversion potential using lead scoring and demographic analysis.

Segment leads: Categorize based on needs to optimize tailored marketing efforts.

Nurture leads: Implement strategies for sustained engagement via email, content, and personalized communication.

Automation: Streamline tasks with marketing automation tools for efficient lead management.

Content Marketing: Develop impactful content addressing audience pain points and attracting leads throughout the buying cycle.

Networking: Build B2B relationships through industry events, conferences, and online forums.

Social Media: Utilize platforms for audience connection, content sharing, and engagement.

Referral Programs: Drive leads through satisfied customer referrals, cost-effective and potent.

Data Analysis: Continuously refine strategies based on data insights for effective resource allocation.

Customer Retention: Focus on retaining and upselling existing clients for cost-effective growth.

Outsourcing: Consider external support for aspects of lead generation and marketing efforts.

Sales and Marketing Alignment: Ensure seamless communication and handoff between sales and marketing teams.