Description:
This role requires a strategic thinker with strong analytical skills and a passion for driving results through data-driven marketing initiatives. The Digital Marketing Specialist will work closely with cross-functional teams to optimize campaigns, improve conversion rates, and enhance the overall digital customer experience.
Responsibilities and Deliverables:
- Collaborate with cross-functional teams to understand product offerings, target audience, and market positioning.
- Develop and execute digital marketing strategies aligned with company objectives, ensuring a strong online presence.
- Create compelling and relevant content, including blog posts, whitepapers, case studies, and ebooks, to showcase the value of our SaaS products.
- Optimize content for SEO to improve search engine rankings and increase organic traffic.
- Manage and grow our social media accounts by creating engaging content and fostering community engagement.
- Utilize social media advertising to increase brand visibility and generate leads among B2B audiences.
- Develop and execute email campaigns to nurture leads and maintain communication with existing clients.
- Implement A/B testing and analyze performance metrics to optimize email marketing effectiveness.
- Plan, execute, and optimize paid advertising campaigns on platforms such as Google Ads, LinkedIn, and other relevant channels.
- Monitor and analyze campaign performance, adjusting strategies for maximum ROI.
- Work closely with the sales team to align digital marketing efforts with sales goals.
- Develop lead nurturing strategies to guide potential clients through the sales funnel.
- Collaborate on the creation of sales collateral and provide digital marketing support for sales presentations.
- Utilize analytics tools to track key performance indicators (KPIs) and provide regular reports on the effectiveness of digital marketing and sales campaigns.
- Make data-driven recommendations for continuous improvement.
Qualifications:
- Bachelor's degree in marketing or business.
- Proven experience as a Digital Marketing Specialist or in a similar role.
- Solid understating of digital marketing concepts, tools, and techniques, including SEO, SEM, social media, email marketing, content marketing, and analytics.
- Detail oriented with excellent organization and management skills.
- Self-motivated and able to work independently and as well collaboratively in a fast-paced, deadline-driven environment.
- Strong written and verbal communication skills