Product Marketing Expert

 

Description:

We are seeking an experienced Product Marketer Expert specializing in Cyber Security to join our dynamic team. As a key member of the marketing department, you will be responsible for developing and executing strategic product marketing initiatives for our cybersecurity solutions. The ideal candidate should possess a deep understanding of the cybersecurity landscape, excellent communication skills, and a proven track record in promoting and positioning technical products.

 

Responsibilities:

 

  • Conduct thorough market research to identify trends, competitor strategies, and customer needs within the cybersecurity sector.
  • Analyze and interpret market data to make informed recommendations for product positioning and differentiation.
  • Develop compelling and differentiated product positioning that resonates with target audiences.
  • Create clear and concise messaging to communicate the value proposition of our cybersecurity solutions.
  • Collaborate with cross-functional teams to develop and implement effective go-to-market strategies for new and existing cybersecurity products.
  • Define target customer segments and tailor marketing strategies accordingly.
  • Create high-quality marketing collateral, including whitepapers, case studies, product datasheets, and presentations, to support sales efforts.
  • Collaborate with the content team to ensure messaging consistency across all channels.
  • Provide sales teams with the tools and training needed to effectively communicate the value of cybersecurity products.
  • Develop sales collateral and training materials to enhance product knowledge and positioning.
  • Lead and coordinate product launches, working closely with product management, sales, and other relevant teams.
  • Develop and execute marketing campaigns to generate awareness and demand during product launches.
  • Cultivate customer testimonials, case studies, and success stories to build credibility and support marketing efforts.
  • Establish and maintain relationships with key customers for ongoing feedback and testimonials.
  • Represent the company at industry events, trade shows, and conferences to showcase cybersecurity products.
  • Collaborate with the events team to plan and execute successful product-focused activities.

 

Requirements:

 

  • Proven experience in product marketing within the cybersecurity industry.
  • In-depth knowledge of cybersecurity technologies, threats, and trends.
  • Strong analytical and strategic thinking skills.
  • Exceptional written and verbal communication skills.
  • Ability to collaborate effectively with cross-functional teams.
  • Demonstrated success in developing and executing go-to-market strategies.

 

 

Experience: A minimum of 5 years’ experience

 

 

Qualifications: Bachelor's degree in marketing, Business, or a related field; MBA is a plus.

 

 

Organization eSpark Consulting Group
Industry Marketing Jobs
Occupational Category Product Marketing Expert
Job Location Karachi,Pakistan
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Experienced Professional
Experience 5 Years
Posted at 2024-01-23 3:10 pm
Expires on 2024-12-13