Description:
We are looking for a dynamic PL Specialist to join our team. Responsibilities include content optimization, product analysis, PPC management, Amazon account management, and coordinating with team members. The ideal candidate is adaptable, detail-oriented, and able to translate market insights into actionable growth strategies.
Key Requirements:
- Experience with Amazon Seller Central: Proven experience managing Amazon private label products, including listing optimization, and PPC campaigns.
- Keyword Research Expertise: Proficiency in using tools like Helium 10, Jungle Scout, or other relevant tools to perform keyword research and competitor analysis.
- Listing Optimization: Strong understanding of how to optimize product listings for both SEO (search visibility) and conversions, including title, bullet points, description, and backend keywords.
- PPC Campaign Management: Experience in setting up, managing, and optimizing Amazon PPC campaigns, with a focus on ROI and cost-per-click efficiency.
- Analytical Skills: Ability to analyze data, generate insights, and make data-driven decisions, particularly with regards to sales trends, keyword performance, and ad spend.
- Excel Proficiency: Advanced skills in Excel, including the use of formulas (VLOOKUP, pivot tables, SUMIFS, etc.), data analysis, and report generation.
- Attention to Detail: Meticulous in managing and updating product listings, ensuring accuracy in all aspects of the content and data.
- Project Management Skills: Ability to manage multiple tasks and projects simultaneously, ensuring timely completion of tasks.
- Understanding of Amazon’s Policies: Familiarity with Amazon’s policies, guidelines, and best practices to avoid account issues and ensure compliance.
- Problem-Solving Ability: Ability to troubleshoot and resolve issues related to listings, PPC campaigns, and account health.