Description:
We are seeking a highly skilled PPC Specialist with expertise in running mobile app PPC campaigns. The ideal candidate will have a proven track record of managing and optimizing paid advertising campaigns specifically designed for mobile apps, ensuring maximum ROI and user acquisition.
Key Responsibilities:
- Develop, implement, and manage PPC campaigns focused on mobile app promotion.
- Conduct thorough keyword research and competitor analysis to optimize campaign performance.
- Monitor and analyze campaign performance, making data-driven decisions to improve ROI.
- Create compelling ad copy and visuals tailored to mobile app users.
- Collaborate with the development and marketing teams to align PPC strategies with overall marketing goals.
- Stay updated with the latest trends and best practices in mobile app PPC advertising.
- Generate regular reports on campaign performance, including key metrics and insights.
Requirements:
- Proven experience as a PPC Specialist, with a focus on mobile app campaigns.
- 3+ Years of Experience
- In-depth knowledge of Google Ads, Facebook Ads, and other relevant PPC platforms.
- Strong analytical skills and proficiency in using analytics tools to track and report on campaign performance.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple campaigns simultaneously.
- Familiarity with app store optimization (ASO) is a plus.
- Certification in Google Ads or other relevant platforms is preferred.