Ppc Specialist

Description:

HR World is urgently hiring; “PCC Specialist” for our client Co. Karachi |Job Timings: Day Shift | Salary:60K-70K, Experience: 3 Years| Location: Karachi (Block 9, Clifton)

Please send your CV/ refer at careers@hrworld.org.pk and we'll email more details shortly.

Job Responsibilities

-Plan, create and manage ad campaigns across various channels Conduct keyword research and manage them to optimize bids (add PPC keywords and negative keywords)

-Optimize bidding at keywords, placement, device, geographic, demographic and other levels

-Perform daily account and campaign management, including but not limited to reviewing under- performing keywords)

-Ensure and monitor that the ad campaigns do not exceed the weekly and monthly ad spend budget

-Review and maintain Quality Score, impression share and other metrics pertained important to paid marketing

-Find ways to reduce risk of click fraud

-Devise and implement A/B testing techniques to optimize high conversion rates

-Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates

-Monitor, evaluate and present the performance of campaigns by generating weekly and monthly performance reports to supervisor by analyzing trends, goals, opportunities and other key performance indicators

-Stay on top of Search Engine Optimization and PPC industry trends

Job Requirements

-Bachelor’s Degree in Business Administration/Marketing or equivalent degree in the relevant field

-Minimum of 3+ experience as a PPC Specialist or an Ads Manager

-Solid knowledge of Google Ads, Meta Ads, etc.

-Practical knowledge of analytical tools (Google Analytics)

-Exceptional reporting skills

-Must have an eye for ad visuals