Description:
Your responsibilities will include:
- Creating and executing a strong performance marketing strategy & execution plan
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
- Work with creative and marketing teams to identify and test strategies and innovation.
- Support with ad-copies for social media, emails, corporate websites, presentations
- Strong Analytical Skills & Decision-making skills.
- Expand advertising campaigns to drive continued growth in a high-performing marketing channel.
- Ensure accurate conversion tracking and attribution.
Requirements:
- Bachelor’s degree in marketing or a related field.
- 2+ years' experience in performance marketing.
- Must have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including google ads, meta-ads, and other digital channels, including Amazon.
- Hands on experience with Google Analytics, Google Data Studio, Google Tag Manager.
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- Highly goal-oriented individual with excellent communication skills.