Description:
We are seeking a highly motivated and experienced Paid Advertising Specialist to develop, implement, and manage our digital marketing campaigns across various online channels. The ideal candidate will have a strong understanding of digital marketing strategies, excellent analytical skills, and a proven track record of achieving results.
Key Responsibilities:
- Develop and implement comprehensive paid advertising strategies across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Conduct thorough keyword research and analysis to optimize campaign performance and maximize ROI.
- Create compelling ad copy and visuals tailored to target audience demographics and behaviours.
- Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and conversion rates, and make data-driven adjustments as needed.
- Manage advertising budgets effectively to ensure campaigns meet objectives within allocated funds.
- Stay updated on industry trends, best practices, and algorithm changes to continually optimize campaign performance.
- Conduct A/B testing on ad creatives, landing pages, and targeting parameters to identify and implement improvements.
- Provide regular reports and insights to stakeholders on campaign performance and recommendations for optimization.
- Identify and explore new advertising opportunities and channels to expand reach and drive growth.
- Stay informed about legal and regulatory requirements related to paid advertising and ensure compliance in all campaigns.
- Continuously monitor competitor advertising activities and market trends to identify opportunities and threats.
Qualifications:
- Experience Required: 2 years
- Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
- Proven experience in digital marketing, with a strong portfolio showcasing successful campaigns and outcomes.
- Proficiency in digital marketing tools and platforms such as Google Ads, Google Analytics, social media management tools, and email marketing platforms.
- Strong understanding of SEO best practices and experience with SEO tools.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Strong analytical skills and the ability to interpret data to drive decisions.
- Highly organized, with the ability to manage multiple tasks and deadlines effectively.
- Up-to-date knowledge of digital marketing trends and best practices.