Description:
The company is looking for a PPC Lead to join our strong team of repeat entrepreneurs looking to expand their success into SaaS software for the automotive repair space. This is a unique opportunity to help the Digital Marketing Services team execute Pay-Per-Click (Google Ads) strategies for its customers. The ideal candidate for this role will have a deep passion for digital marketing, superior customer experience, and entrepreneurship.
As a PPC Lead, you will:
- Develop and optimize PPC campaigns across platforms to increase traffic, leads, and conversions
- Conduct comprehensive keyword research and create ad copies that are compelling, relevant and targeted to the right audience
- Propose, initiate, and implement optimizations in the ad channels
- Ensure that our ads accounts and the associated components are fully compliant with
- the respective policies
- Collaborate to align paid advertising efforts with broader marketing goals
- Analyze and interpret data from various sources to make data-driven decisions and maximize ROI from advertising
- Stay up-to-date with the latest advertising trends in the automotive industry to drive innovation and results.
To be successful in this role, you will need:
- 3+ years of professional experience in managing revenue-generating PPC campaigns
- Analytical mindset and experience with budget management, bid strategy, and cost-per-conversion optimization
- In-depth knowledge of Google AdWords, Bing Ads, and other PPC platforms
- A sense of ownership in your performance and its impact on the company's success
- Excellent written and verbal English communication skills.
- A sense of ownership in your performance and its impact on the company's success