Description:
Allure Digital is a leading digital marketing agency that provides innovative and effective solutions for online businesses. We are looking for a skilled and experienced PPC expert to join our team and help us create and manage high-performing paid advertising campaigns.
As a PPC expert, you will be responsible for:
- Planning, creating, and optimizing PPC campaigns on Google Ads, Facebook Ads, and other platforms
- Working closely with cross-functional teams, including content, web development, and design, to integrate PPC best practices into all aspects of digital marketing campaigns
- Conducting keyword research, competitor analysis, and audience segmentation to target the right customers
- Setting up, monitoring, and adjusting bids, budgets, and performance metrics to maximize ROI
- Optimizing bidding at the keyword, placement, device, geographic, demographic, and other levels
- Performing daily account management of PPC campaigns (review expensive under-performing keywords, maintain Quality Score, impression share and other important KPIs)
- Analyzing and reporting on PPC campaign performance using Google Analytics, Google Looker Studio, and other tools
- Testing and experimenting with new ad formats, features, and strategies to improve campaign results
- Staying updated with the latest PPC trends, best practices, and industry standards
- Communicating effectively with clients and internal stakeholders to ensure PPC goals and expectations are met
Person Specifications:
To be an ideal candidate for PPC Expert position, you should have:
- 2-3 years of proven experience in PPC, preferably in an agency environment
- In-depth knowledge of Google Ads, Facebook Ads, and other PPC platforms
- Social media and TikTok ads experience to build, launch, and manage campaigns where needed
- Proficiency in using PPC tools such as Google Analytics, Google Looker Studio, Keyword Planner, etc.
- Experience in conducting PPC audits, A/B testing, and conversion rate optimization
- Ability to create compelling and concise ad copy and headlines
- Excellent analytical, communication, and project management skills
- A keen eye for detail and a creative mindset
- A bachelor's degree in marketing, computer science, or related field
- Having Google Ads or Facebook Ads certifications is a plus.