Ppc Executive

Description:

RESPONSIBILITIES:

· Develop, implement, and manage PPC campaigns on platforms such as Google Ads, Bing Ads, and social media channels (e.g., Facebook, LinkedIn, Instagram).

· Collaborate with the web development and design teams to optimize landing pages for better user experience and higher conversion rates.

· Conduct comprehensive keyword research to identify high-performing keywords for web and mobile app campaigns.

· Develop and manage PPC campaigns specifically for mobile app promotion.

· Write compelling ad copy and design effective landing pages to improve campaign performance.

· Monitor and analyze campaign performance metrics, making data-driven decisions to optimize and improve results.

· Perform A/B testing to enhance ad performance and conversion rates.

· Manage and allocate budgets efficiently to maximize return on investment.

· Generate regular reports detailing campaign performance, insights, and recommendations.

· Stay updated with the latest trends and best practices in PPC and digital marketing.

· Collaborate with the marketing team to align PPC strategies with overall marketing objectives.

QUALIFICATIONS:

· Bachelor’s degree in Marketing, Advertising, Business, or a related field.

· 1-2 years of experience in managing PPC campaigns (Web and Mobile Apps).

· Proficiency in Google Ads, Bing Ads, and social media advertising platforms.

· Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).

· Excellent communication and copywriting skills.