Description:
Typespace Studios is looking for a Digital Media Marketing Specialist to join our dynamic marketing team. The ideal candidate will be passionate about digital marketing and have a proven track record of delivering successful campaigns.
Key Responsibilities:
- Develop and Implement Comprehensive Digital Marketing Strategies: Craft and execute a digital marketing plan that supports the company's objectives, increases brand awareness, and drives sales. This includes planning, implementing, and managing marketing campaigns that promote the products and services of our company and clients on various digital channels.
- Optimize Online Presence Across Various Digital Media Platforms: Enhance brand's online presence by optimizing content for a variety of digital platforms including, but not limited to, social media, company website, and email marketing campaigns. Ensure consistent messaging and branding across all digital channels.
- Setting Up Paid Social Media Campaigns: Plan, implement, and manage paid social media campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter. This involves budget allocation, target audience identification, ad creation, and campaign monitoring to ensure effectiveness and efficiency.
- Targeted Advertising: Utilize data and analytics to develop targeted advertising strategies that reach specific audiences. Implement these strategies across digital platforms to maximize engagement and conversion rates.
- Analyze Data to Refine Strategies and Maximize ROI: Regularly review and analyze data from digital marketing campaigns to identify trends, measure performance, and determine areas for improvement. Use insights gained to refine strategies, optimize campaigns, and ensure maximum return on investment (ROI).
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- At least 2-3 years of experience in digital marketing, with a focus on digital media strategy, social media marketing, and targeted advertising.
- Strong understanding of current online marketing concepts, strategy, and best practices.
- Experience with SEO/SEM, Google Analytics, and CRM software.
- Proficiency in managing paid social media campaigns across various platforms (Facebook, Instagram, LinkedIn, Twitter).
- Excellent analytical skills and experience in turning data into actionable insights.
- Creative mindset with strong written and verbal communication skills.