Description:
The Performance Marketing Manager plays a crucial role in driving the company's growth by developing and executing innovative digital marketing strategies. This position is vital in optimizing online marketing channels to increase brand visibility, acquisition, and revenue.
Key Responsibilities
- Develop and implement performance marketing strategies to drive customer acquisition and retention
- Optimize digital advertising campaigns to maximize ROI and achieve KPIs
- Analyze campaign performance data to identify areas for improvement and implement solutions
- Collaborate with the marketing and creative teams to develop compelling and effective marketing materials
- Utilize marketing technology and automation tools to streamline processes and enhance campaign performance
- Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
- Stay updated on industry trends and best practices to ensure the company remains at the forefront of performance marketing
- Manage the budget for digital advertising and allocate resources effectively
- Test and optimize landing pages and website experience to improve conversion rates
- Build and maintain strong relationships with advertising platforms, agencies, and vendors
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience in performance marketing, with a focus on digital advertising and online channels
- Demonstrated success in managing large-scale digital marketing campaigns and optimizing performance
- Proficiency in marketing analytics tools such as Google Analytics, Adobe Analytics, or similar platforms
- Strong understanding of SEO, SEM, social media, and display advertising
- Excellent analytical and problem-solving skills with the ability to interpret complex data
- Ability to think strategically and develop innovative marketing initiatives
- Experience with marketing automation platforms and CRM systems
- Outstanding communication and interpersonal skills
- Proven ability to manage budgets and drive cost-effective results
- Certifications in Google AdWords, Google Analytics, or similar qualifications are a plus