Description:
At Makaan Solutions Pvt., we are a forward-thinking and rapidly expanding organization dedicated to driving innovation and achieving excellence in our industry. As we continue to grow, we are seeking an accomplished Performance Marketing Manager to lead our efforts in optimizing and scaling our digital marketing campaigns. This role is pivotal in enhancing our brand's global presence and driving measurable results.
Key Responsibilities:
- Develop and implement comprehensive performance marketing strategies across various digital channels, including search, display, social media, and affiliate networks.
- Continuously monitor and analyze campaign performance metrics, providing insights and actionable recommendations to ensure alignment with business objectives and KPI targets.
- Collaborate closely with creative, content, and product teams to produce high-impact marketing materials and ensure seamless execution of campaigns.
- Efficiently manage marketing budgets, optimizing spend to achieve maximum ROI and cost-effectiveness.
- Conduct rigorous A/B testing and refine campaigns based on data-driven insights to enhance performance.
- Keep abreast of industry trends, emerging technologies, and best practices to maintain a competitive edge in the market.
- Work in close partnership with sales and product teams to align marketing initiatives with broader business goals and drive customer acquisition and retention.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- A minimum of 3-5 years of experience in performance marketing or a related digital marketing role, with a demonstrated track record of success.
- Proficient in using analytical tools such as Google Analytics, Facebook Ads Manager, and Google Ads for data-driven decision-making.
- Exceptional analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable strategies.
- Strong project management and communication skills, with a proven ability to manage multiple projects in a fast-paced, deadline-driven environment.
- Experience with SEO and content marketing strategies is highly desirable.