Performance Marketing Analyst

Description:

• Plan and execute SEO and Paid marketing campaigns across multiple channels including Facebook, Google, Youtube, LinkedIn, Tiktok, Snapchat, Twitter etc.
• Develop the SEO roadmap and lead implementation for greater conversion rate optimization. Measure and report performance for digital marketing campaigns and assess against respective business goals.
• Analyze business trends and insights to optimize marketing spend and performance.
• Plan A/B tests across audiences, ad placements and creatives for optimizing campaign results.
• Have good understanding of tracking, attribution and measurement of digital channels.
• Possess knowledge of B2B marketing and be content savvy.
• Collaborate with internal teams to make marketing collateral and onsite landing pages.
• Develop detailed quantitative analysis while forming meaningful insights towards business performance for digital marketing campaigns.

Job Specification:

• Bachelor's degree in any discipline, Data Science/Business Analytics preferred.
• 6 to 12 months of work experience in Performance Marketing and SEO.
• Online marketing tools, Google Analytics, Data Studio, Search Console, Tag Manager, Paid Campaign Management, SEO tools, Excel, PowerPoint.
• Good stakeholder management skills and ability to prioritize and work with tight deadlines.
• Storytelling skills: experience in synthesizing and communicating data clearly.
• Proficiency in SQL or Visualization tools, attribution tools, ASO, Marketing Automation tools, etc.