Performance Marketer

Description:

As a Performance Marketer, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth.

Roles and Responsibilities:

- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.

- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.

- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Skills Required:

- Performance Marketing, Digital Marketing, SEM & SEO, Paid Search, Competitive Analysis, Marketing, Display Advertising, PPC, Marketing Automation, Reporting

Qualifications:

- Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.

- In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.

- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.

- Outstanding presentation skills.

- Excellent written and verbal communication skills.

- Bachelor’s degree in Marketing or relevant field.