Paid Social Media Specialist

Description:

Ignition Marketing Digital is seeking a Paid Social Media Specialist to join their team on a full-time, contract basis. This role is ideal for a creative and detail-oriented digital marketer with experience in paid social media campaigns and content creation. You will be responsible for executing paid social strategies across platforms like Google, Instagram, TikTok, Facebook, X, and others. The role also includes developing creative assets, collaborating with internal teams, and optimizing campaign performance to maximize engagement and reach. The expected workload is 5-10 hours per week.

Key Responsibilities:

• Implement and manage paid social media campaigns across multiple platforms, including Google, Instagram, TikTok, Facebook, and X.

• Develop creative assets for paid campaigns, ensuring brand alignment and campaign adherence.

• Track, analyze, and report on campaign performance, making data-driven optimization recommendations.

• Collaborate with internal teams to enhance content strategies and improve audience engagement.

Qualifications:

• 1.5+ years of experience working on paid social media and branded content campaigns with an ad agency or digital publisher.

• A passion for outdoor and active lifestyles.

• Exceptional attention to detail, demonstrated by a high-quality, error-free social media portfolio (including branded content, ads, organic content, and video edits).

• Proven experience managing paid social media campaigns with expertise in ad placements, targeting, and performance optimization.

• Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, etc.) for designing creative assets.

• Strong understanding of current social media trends, audience behaviors, and platform best practices.

• Ability to work independently and meet deadlines in a remote environment.

• Familiarity with A/B testing and performance reporting tools.