Paid Social Media Manager

 

Description:

Responsibilities:

 

Develop and Implement Paid Social Media Strategies:

 

Create and execute paid social media campaigns across various platforms to meet marketing objectives.

Stay abreast of industry trends and leverage new features to optimize campaign performance.

 

Content Creation and Copywriting:

 

Collaborate with the creative team to develop engaging and effective ad creatives.

Craft compelling ad copy that aligns with brand messaging and resonates with the target audience.

 

Campaign Monitoring and Optimization:

 

Monitor campaign performance metrics and analyze data to make data-driven decisions.

Implement A/B testing and other optimization strategies to enhance campaign effectiveness.

 

Budget Management:

 

Manage and optimize advertising budgets to achieve maximum ROI.

Provide regular budget reports and recommendations for adjustments.

 

Audience Targeting:

 

Conduct audience research and segmentation to identify and target key demographics.

Implement strategies to expand and refine audience reach.

 

Collaboration and Communication:

 

Work closely with cross-functional teams, including marketing, creative, and analytics.

Communicate campaign performance, insights, and recommendations to stakeholders.

 

Requirements:

 

Proven experience as a Paid Social Media Manager or similar role.

In-depth knowledge of social media platforms, advertising best practices, and algorithms.

Strong analytical skills with the ability to interpret data and trends.

Excellent written and verbal communication skills.

Creative mindset with the ability to think outside the box.

Familiarity with social media management tools and analytics platforms.

Bachelor's degree in Marketing, Communications, or a related field.