Paid Ads Specialist

Description:

Vibrant Media is seeking an energetic Paid Ads Specialist to join our digital marketing agency. The ideal candidate will be collaborative and data-driven having hands-on experience in Google Ads and Meta ads for at least one year. This role requires a mix of analytical skills and strategic thinking to optimize ad campaigns and drive desired results.

Responsibilities:

·      Develop comprehensive media plans based on campaign goals and budget constraints.

·      Drive qualified leads through paid advertising on Google, Youtube and META platform.

·      Analyze and monitor paid search campaigns to identify potential opportunities, and provide recommendations for optimization through ad copy, keywords, ad groups, creative, targeting, and landing pages.

·      Prepare reports of the performance of media campaigns for clients.

·      Manage and track campaign budgets across various channels.

·      Track conversions/sales via Google Tag Manager and GA4 for Google and Meta Ads

Requirements:

·      Minimum 1 year of experience in a Media buying role

·      Experience with B2B (lead generation) and B2C (E-commerce sales)

·      Experience in testing and optimizing ad creative and re-targeting campaigns

·      Technical, analytical and data-driven mindset.

·      Strong written and verbal communication skills in English

·      Bachelor's degree in Marketing, Advertising, Business, or a related field will be a plus