Description:
We are seeking a motivated and detail-oriented off-page SEO executive to join our dynamic SEO team. As an SEO-off-page executive, you will play a crucial role in enhancing our client's online presence and search engine rankings through strategic link-building efforts.
Your primary responsibility will be to execute and manage link-building campaigns that drive organic traffic and improve the authority of our websites.
Responsibilities:
- Conduct comprehensive keyword research to identify link-building opportunities aligned with our content and SEO strategies.
- Develop and execute effective outreach campaigns to acquire high-quality backlinks from relevant and authoritative websites.
- Collaborate with content creators to ensure link-worthy content is produced and optimized for SEO purposes.
- Identify and build relationships with key influencers, bloggers, and webmasters for guest posting and collaboration opportunities.
- Monitor and analyze the performance of acquired backlinks, adjusting strategies as needed to improve rankings and traffic.
- Stay up-to-date with industry trends and search engine algorithm updates to adapt link-building techniques accordingly.
- Utilize various tools and techniques to track, measure, and report on the success of link-building campaigns.
- Provide insights and recommendations to enhance on-page and off-page SEO efforts based on link-building results.
- Work closely with other team members to ensure alignment between link-building efforts and overall digital marketing strategies.
- Contribute to the development of innovative link-building strategies to stay ahead of the competition and drive continuous improvement.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven 1-year minimum experience in SEO and off-page activities, with a strong portfolio showcasing successful campaigns and improved search rankings.
- Familiarity with SEO tools such as Ahrefs, Moz, SEMrush, Google Analytics, and Google Search Console.
- Excellent written and verbal communication skills, with the ability to create compelling outreach messages and establish relationships.
- Knowledge of white-hat SEO practices and a solid understanding of search engine algorithms.