Meta Ads Specialist

Description:

We are looking for a Meta Ads Specialist with 1-2 years of experience in running high-performance campaigns across Facebook and Instagram. The ideal candidate should be skilled in lead generation, budget optimization, audience targeting, and achieving campaign KPIs.

Key Responsibilities:

• Plan, create, and manage Meta (Facebook & Instagram) ad campaigns to generate quality leads.
• Optimize ad spend and targeting strategies to maximize reach and conversions.
• Conduct A/B testing for creatives, audiences, and ad placements.
• Monitor and analyze campaign performance, ensuring ROAS and CPA targets are met.
• Utilize Facebook Pixel, Conversion API, and event tracking for data-driven decisions.
• Stay updated with Meta’s latest ad policies, trends, and algorithm changes.
• Collaborate with designers and content creators to develop high-performing ad creatives.
• Generate weekly/monthly reports with insights and improvement strategies.

Requirements:

✅ 2-3 years of experience in Meta Ads (Facebook & Instagram).

✅ Proven track record of lead generation and high ROI campaigns.

✅ Strong expertise in ad budgeting, audience segmentation, and retargeting strategies.

✅ Hands-on experience with Facebook Business Manager, Ads Manager, and Google Analytics.

✅ Knowledge of Meta Pixel, Conversion API, and event tracking implementation.

✅ Ability to analyze data and optimize campaigns based on performance insights.

✅ Creative mindset to craft compelling ad copies and visuals.

✅ Excellent communication and problem-solving skills.