Description:
We are seeking an experienced Media Buyer to join our team. The ideal candidate should have a strong background in running Facebook campaigns, with additional experience in TikTok campaigns being a plus.
Responsibilities:
- Develop and execute effective media buying strategies to drive results and meet campaign objectives.
- Conduct thorough research and analysis to identify target audiences and optimize campaign targeting.
- Manage and optimize Facebook and TikTok campaigns to ensure maximum performance and return on investment.
- Monitor campaign performance metrics and provide regular reports to internal stakeholders.
- Stay up-to-date with the latest trends, industry developments, and best practices in media buying and digital advertising.
- Collaborate with the creative team to develop compelling ad copy and creative assets.
- Continuously test and refine ad placements, targeting, and messaging to improve campaign performance.
- Identify opportunities for scaling successful campaigns and explore new media buying channels.
- Build and maintain relationships with media partners, platforms, and vendors.
Requirements:
- Minimum 1-2 years of experience in media buying, with a focus on Facebook campaigns. Experience with TikTok campaigns is a plus.
- Proven track record of driving successful campaign results and achieving performance targets.
- Strong analytical skills and ability to interpret campaign data to make informed decisions.
- Proficiency in using Facebook Ads Manager, TikTok Ads Manager, and other relevant media buying platforms.
- Solid understanding of digital advertising metrics and key performance indicators (KPIs).
- Excellent communication and presentation skills.
- Strong problem-solving and decision-making abilities.