Media Buyer

Description:

Key Responsibilities:

• Collaborate with clients and internal teams to understand advertising objectives and develop media strategies that align with their goals.
• Conduct market research and audience analysis to identify the most effective media channels for reaching target audiences.
• Negotiate and purchase advertising space in various media outlets, including television, radio, print, digital, and out-of-home advertising.
• Develop and manage media budgets, ensuring campaigns stay on target and within budget constraints.
• Continuously monitor campaign performance, making real-time adjustments to optimize reach and ROI.
• Cultivate and maintain relationships with media vendors, ensuring favorable terms and pricing for advertising placements.
• Generate and present campaign performance reports, providing insights and recommendations for future improvements.
• Stay up-to-date with industry trends, emerging media channels, and advertising technologies to stay competitive in the market.

Qualifications:

• Bachelor's degree in Marketing, Advertising, or a related field
• Strong understanding of media planning and buying across various platforms.
• Negotiation skills and the ability to secure favorable media deals.
• Proficiency in media buying tools and software.
• Analytical skills for campaign performance evaluation.
• Excellent communication and presentation abilities.
• Detail-oriented and highly organized.
• Ability to work effectively under pressure and meet deadlines.