Build and configure events and marketing programs using marketing/event technology stack (Marketo, Cvent, On24, Third party integrations, Launch point, LinkedIn etc.)
Manage the CI marketing campaigns and sync with CRM (like Salesforce) to ensure effectively leads are processing.
Help in documenting the ongoing KPI’s, implementations, and the system Infrastructure and up to date ongoing process enhancements
Compile and produce event/marketing metrics and reports from across multiple platforms
Analyze event/marketing technology, process and workflow to identify optimization and enhancement opportunities
Coordinate testing and manage deployment of software updates
Lead & Coordinate with QA, UAT and Go-Live Activities
What We’re Looking For
Required 3-6 Years of experienced Salesforce Business Analyst with excellent communication skills.
The ideal candidate will have experience building and configuring marketing/event programs across a wide range of tools and platforms.
This person must have hands-on experience with Marketing Automation tools and creating and managing lead processes and Lead Routing.
Ability to pick up on new technologies and tackle challenges quickly is a must.
The candidate will work with a global team.
Willing to work in Eastern Standard Time zone – Night Shift.