Description:
We are seeking a highly motivated and strategic Marketing Strategist to join our dynamic team. As a Marketing Strategist, you will play a pivotal role in developing and implementing marketing strategies that align with our clients' objectives and brand values. Your expertise will guide the integration of creative design with effective marketing tactics across digital and traditional platforms. You will work closely with our creative design, digital marketing, and content teams to ensure cohesive and innovative campaign execution.
Key Responsibilities:
- Lead the development of marketing strategies that encompass digital and traditional marketing channels, ensuring alignment with client goals and brand identity.
- Conduct thorough market research and analysis to identify industry trends, customer insights, and competitive landscapes.
- Collaborate with clients to understand their marketing objectives, target audience, and unique selling propositions.
- Work closely with the creative design team to ensure that marketing strategies are seamlessly integrated with visual and creative elements.
- Present marketing plans and strategies to clients and internal teams, incorporating feedback to refine and optimize approaches.
- Oversee the implementation of marketing campaigns, coordinating with digital marketing, content, and design teams to ensure cohesive execution.
- Monitor and analyze campaign performance, providing clients with regular reports and insights, and making data-driven recommendations for optimization.
- Stay abreast of the latest marketing trends, tools, and technologies, continually enhancing our agency's offerings and strategic approach.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- A minimum of 3-5 years of experience in marketing strategy, preferably within a creative design or marketing agency.
- Strong understanding of digital and traditional marketing channels and how to leverage them effectively in comprehensive marketing strategies.
- Proficient in market research and data analysis, with a keen ability to translate insights into actionable strategies.
- Excellent communication, presentation, and interpersonal skills, with the ability to engage and influence clients and team members.
- Demonstrated project management skills, with the capacity to lead projects from conception to completion, managing multiple timelines and priorities.
- Creative thinker with a strategic mindset, passionate about delivering innovative marketing solutions.
- Familiarity with marketing analytics tools and platforms, with the ability to interpret data and measure campaign performance.