Description:
We are seeking a skilled Marketing Specialist with a strong focus on Google Ads Management to join our dynamic team. In this role, you will develop, manage, and optimize Google Ads campaigns to drive growth and enhance brand visibility for our diverse client portfolio. Collaborating with our marketing and creative teams, you will play a key role in crafting high-impact ad strategies that achieve client goals and maximize ad spend efficiency.
Key Responsibilities:
- Plan, execute, and manage Google Ads campaigns across Search, Display, and Video networks.
- Conduct keyword research, ad copy creation, and audience targeting to optimize ad performance.
- Monitor and analyze campaign metrics (CTR, CPC, CPA, etc.) and adjust strategies to maximize ROI.
- Stay updated with Google Ads policies, trends, and best practices to ensure compliance and effectiveness.
- Collaborate with internal teams to align ad strategies with broader marketing objectives and brand goals.
- Provide regular performance reports and insights to clients and team members, highlighting key metrics and growth opportunities.
Qualifications:
- Bachelor’s degree in CS, IT, Marketing, Business, or a related field.
- Proven experience in Google Ads campaign management, with a successful track record in driving results.
- Strong understanding of PPC strategies, keyword research, audience segmentation, and bid management.
- Proficiency with Google Analytics, Google Tag Manager, and other analytics tools.
- Analytical mindset with a data-driven approach to optimizing ad performance.
- Excellent communication and presentation skills.