Description:
We are looking for a Marketing Specialist to join our Data and Insights marketing team which is a part of the Market Intelligence vertical within our global marketing function. You will join a very creative and enthusiastic team and report into the Head of marketing for Industry and Company Data. Our team collectively is responsible for driving engagement with current clients and generating qualified leads for new business. We achieve this through a diverse marketing mix of advertising, social media, web, email and events and strive to communicate the value of our solutions. Our team spans the globe, yet we remain in tight collaboration and communication through team meetings and seamless workflow technology.
In this role you will be responsible for the execution of marketing campaigns across our Industry and Company Data which is a part of the wider Data and Insights marketing team. Currently, the Data and Insights marketing team comprises of ten Marketers and this role will work closely with them to assist in the development and implementation of various campaigns to engage clients and drive lead generation. The candidate will also engage with the product and commercial team members to understand S&P Global Market Intelligence’s solutions, our target persona workflows, go-to-market strategies, and the competitive landscape.
What’s In It For You
In this role, you will:
- Work on a global marketing team as part of a Fortune 500 company that is over 150 years old
- Have an opportunity to work on high-visibility projects with senior stakeholders across the business.
- Develop a wide skill set across popular industry tools, including database CRM (Salesforce) and marketing automation software (Marketo)
- Discover the value of a multi-channel approach to achieving results
- Cultivate copywriting skills
- Quantify marketing campaign performance by learning and analyzing key engagement metrics
- Learn the role of marketing within a larger commercial team
Responsibilities
- Project Management – support the project management and delivery of multiple marketing campaigns at once and provide timely updates.
- Email – create emails campaigns in Marketo
- Social media – create artwork and copy for LinkedIn posts and work on paid LinkedIn ad campaigns
- Website – work with web developers to update website content and implement SEO changes
- Events - work closely with the Event team and business areas to assist in the execution of trade shows and webinars including pre-event communication, attendee check-ins, and post-event lead processing and ROI.
- Advertising – coordinate digital advertising on google ads and with trade publications. Create assets such as display banners and email blasts.
- Reporting – analyse and measure campaign performance to maximize reach and effectiveness, and present results in clear presentations for stakeholders.
- Sales Collateral – develop sales collateral and materials to help Sales communicate the value proposition of products and support the selling process of those products.
- Collaboration – work with cross functional teams globally including design, web development, compliance, and brand to ensure seamless execution.
Basic Qualifications / Skill Set
- Proven verbal and written communication skills, teamwork and organizational skills, as well as presentation skills.
- Excellent time management skills with ability to handle multiple tasks
- High level of accuracy and attention to detail.
- Ability to work independently and be proactive
- Solid communication and interpersonal skills.
- Ability to work across a broad range of products and marketers globally
Preferred Qualifications / Skill Set
- Long-term interest in a career in marketing