Description:
Imperial College of Business Studies is seeking a dynamic and motivated Marketing Officer to join our team. The Marketing Office will play a crucial role in promoting our college and engaging with potential students from colleges and private academies in the Lahore region. This position is ideal for individuals who are passionate about education and have excellent communication and relationship-building skills.
Key Responsibilities:
Conduct Outreach Activities:
- Visit colleges and private academies in the Lahore area to promote Imperial College of Business Studies.
- Organize and participate in college fairs, career expos, and other outreach events.
- Deliver engaging presentations and workshops to inform students about the college's programs and offerings.
Student Counselling:
- Provide one-on-one and group counselling sessions to prospective students.
- Assess the educational and career goals of students and guide them in making informed decisions.
- Assist students in the application process, including admissions requirements and financial aid options.
Relationship Management:
- Establish and maintain strong relationships with faculty, counselors, and management at colleges and private academies.
- Collaborate with key stakeholders to develop mutually beneficial partnerships.
- Provide ongoing support and resources to our partner institutions.
Data Management:
- Maintain detailed records of outreach activities and student interactions.
- Prepare reports on the effectiveness of outreach initiatives and student engagement.
- Utilize data to identify trends and make recommendations for improvement.
Collaboration:
- Work closely with the college's admissions and marketing teams to align outreach efforts with institutional goals.
- Coordinate with other departments to ensure a seamless transition for students from outreach to enrollment.
Qualifications:
- Minimum 3 years of outreach experience
- Bachelor's degree in Education, Counseling, Marketing, or a related field.
- Strong interpersonal and communication skills.
- Ability to build and maintain professional relationships.
- Knowledge of the local educational landscape and admission processes.
- Excellent presentation and public speaking skills.
- Proficient in data management and reporting.
- Self-motivated, organized, and able to work independently.
- Flexibility to work evenings and weekends, as required.