Marketing Manager

 

Description:

Quetta Kettli Café is seeking a dynamic and creative Marketing Manager to lead and manage all marketing, advertising, and promotional activities. The role involves handling social media platforms, creating engaging content, managing paid ads, generating sales, and organizing events. The ideal candidate will have a passion for marketing, a flair for design, and a deep understanding of café culture.

 

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Key Responsibilities:

 

Social Media & Digital Marketing:

- Develop and execute a content calendar for all social media platforms (Instagram, Facebook, etc.).

- Create, schedule, and post engaging content, including photos, videos, and stories.

- Run and optimize Meta Ads (Facebook & Instagram) to drive traffic and increase sales.

- Monitor social media analytics and adjust campaigns for maximum engagement.

 

Graphic Designing:

- Design promotional materials, including posters, menus, event banners, and digital content.

- Ensure all visuals align with Quetta Kettli's brand identity and marketing campaigns.

 

Customer Engagement & PR:

- Handle direct messages (DMs), inquiries, and customer feedback professionally and promptly.

- Build and maintain relationships with influencers, bloggers, and media outlets for promotions.

 

Sales & Business Development:

- Develop marketing strategies to increase footfall and boost sales at the café.

- Collaborate with the operations team to create seasonal offers, special menus, and promotional events.

- Track sales performance linked to marketing campaigns and prepare reports.

 

Event Management:

- Plan, organize, and execute events at the café, such as live music nights, cultural gatherings, and themed celebrations.

- Coordinate with vendors, performers, and staff to ensure smooth event execution.

 

Qualifications & Skills:

- Bachelor’s degree in Marketing, Business, Media Studies, or a related field.

- Proven experience in marketing, preferably in the food & beverage or hospitality industry.

- Strong knowledge of Meta Ads, Google Ads, and social media platforms.

- Proficiency in graphic design tools (Adobe Photoshop, Illustrator, Canva, etc.).

- Excellent communication, PR, and customer service skills.

- Ability to manage multiple projects, prioritize tasks, and meet deadlines.

- Creative thinker with a passion for café culture and marketing trends.