Description:
Reporting directly to the CEO, the Marketing Manager will play a critical role in driving both online and offline marketing initiatives, with a strong emphasis on digital strategies. This role is integral to shaping the brand’s presence in the travel and hospitality industry, driving customer engagement, and delivering measurable growth.
Key Responsibilities:
- Collaborate with the CEO to ideate, plan, and execute annual marketing strategies and calendars.
- Lead national and localized marketing initiatives, including seasonal campaigns and promotional activities.
- Design and manage new campaigns in partnership with stakeholders to achieve business objectives.
- Develop and nurture relationships with PR agencies, influencers, and media outlets while utilizing social media to maximize brand exposure.
- Oversee all brand-related internal and external communications.
- Ensure maximum ROI on the marketing budget by monitoring and optimizing campaigns.
- Create and produce visual merchandising materials within budget for seasonal campaigns.
- Launch and manage projects to build customer loyalty and enhance database engagement.
- Drive corporate sales by developing partnerships for team-building activities, corporate tours, and other customized deals.
- Analyze market trends and sales data to provide actionable insights and recommendations to the executive team.
- Monitor and execute campaigns across digital platforms such as Google Analytics, Meta, LinkedIn, Twitter, and other social media, and provide performance reports.
What We’re Looking For:
- A strong background in marketing, with experience in the travel or hospitality sector preferred.
- A degree in Marketing, Communications, or a related field.
- At least 5+ years of proven experience in a marketing management role.
- A track record of executing successful marketing campaigns on both national and international scales.
- Proficiency in digital marketing channels, including social media advertising, content creation, SEO, and SEM.
- Strong stakeholder management skills, including collaboration with suppliers, graphic designers, and PR agencies.
- Exceptional written and verbal communication skills, with excellent copywriting ability.
- Superior time management, organizational, and project management skills to handle multiple projects simultaneously.
- A forward-thinking, creative mindset with an eye for detail.
- Problem-solving skills and the ability to work independently or as part of a team.