Description:
Are you a dynamic and results-driven marketing professional with a passion for creating impactful campaigns? Olympia Chemicals Unit-II is a leading player in the detergent industry, is seeking a skilled Marketing Manager to join our team and lead the marketing efforts for our Detergent Unit.
Key Responsibilities:
- Strategic Planning: Develop and implement comprehensive marketing strategies to promote our detergent products, ensuring alignment with overall company goals and objectives.
- Campaign Management: Oversee the creation and execution of marketing campaigns across various channels, including digital, print, and social media, to enhance brand visibility and drive sales.
- Product Positioning: Conduct market research to understand consumer trends and preferences. Utilize insights to position our detergent products effectively in the market and identify opportunities for differentiation.
- Brand Management: Safeguard and enhance the brand image through consistent messaging, creative content, and promotional activities. Ensure brand guidelines are followed across all marketing materials.
- Cross-functional Collaboration: Collaborate with the sales team, product development, and other departments to ensure a unified approach in achieving business objectives. Foster a collaborative environment to drive success across different functions.
- Budget Management: Develop and manage the marketing budget effectively, optimizing resources for maximum impact. Monitor and report on the ROI of marketing initiatives.
- Market Analysis: Keep abreast of industry trends, competitor activities, and market dynamics. Provide regular reports and analysis to the leadership team, offering actionable insights to stay ahead in the market.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- Proven experience in marketing management of 7-8 years, with a focus on consumer goods or related industries.
- Strong analytical and strategic thinking skills.
- Excellent communication and interpersonal skills.
- Demonstrated ability to lead cross-functional teams and work collaboratively.
- Proficient in digital marketing tools and platforms.