Marketing Manager

Description:

· Leading the team including Visual Merchandising, E-Commerce, Corporate Alliances and PR.

· Develop a holistic marketing calendar and activity plan for all online and offline channels.

· Collaborate with team on developing initiative to increase showroom footfall and online

enquiries through various marketing activities.

· Develop strategies and tactics to get the word out about our company and drive qualified traffic to

our front door. Deploy successful marketing campaigns and own their implementation from ideation

to execution.

· Productive corporate alliances for Kiosk approvals to implementation.

· Experiment with a variety of organic and paid acquisition like social media channels, content

creation, newsletter, event management, publicity, social media, and performance analysis.

· Produce valuable and engaging content for our website and blog that creates a user experience

that converts and retain our target groups.

· Build strategic relationships and partner with key industry players, agencies and vendors.

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies.

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

· Analyze consumer behavior and adjust email and advertising campaigns accordingly.

· Support external agencies with product information and event planning for smooth transition.

· Understand marketing, technology and design industry trends and insights, competitor analysis

and opportunities to position our brand and product categories.