Description:
As a Marketing Expert & Google PPC Consultant at EaseCloud, you will play a pivotal role in developing and managing performance-driven marketing strategies. Your expertise in Google Pay-Per-Click (PPC) campaigns will directly contribute to enhancing the online visibility and driving the growth of our brand.
Key Responsibilities:
- Google PPC Campaign Management: Create, manage, and optimize Google Ads campaigns, ensuring maximum ROI.
- Keyword Research & Optimization: Conduct thorough keyword research to target the right audience and improve the performance of ads.
- Performance Tracking: Use Google Analytics, Google Ads, and other tools to track, analyze, and report on campaign performance.
- A/B Testing: Run A/B tests on various ad copies, landing pages, and campaigns to continuously improve conversion rates.
- Strategy Development: Design and implement performance marketing strategies tailored to meet business objectives and target growth.
- Budget Management: Oversee PPC budgets, ensuring cost-effective campaigns with measurable results.
- Collaborate: Work closely with cross-functional teams including designers, content creators, and analysts to drive unified marketing campaigns.
Skills Required:
- Strong expertise in Google Ads (Search, Display, Video) and Google Analytics.
- Proven experience in performance marketing and running successful PPC campaigns.
- In-depth knowledge of SEO/SEM and digital marketing strategies.
- Excellent communication and collaboration skills to work within a cross-functional team.
- Ability to analyze performance data, make data-driven decisions, and optimize campaigns.
Additional Requirements:
- Experience in data-driven marketing with a track record of driving results.
- Proven ability to work independently and manage time effectively.
- Familiarity with other PPC platforms like Facebook Ads, LinkedIn Ads (Bonus).