Description:
The Digital Factory is looking for a Marketing Expert who has an expertise in PPC, SEM, Bidding, Ads, eBooks and design.
Responsibilities:
- Develop and execute comprehensive marketing strategies in alignment with company goals.
- Oversee PPC bid and campaign management, ensuring optimal performance and ROI.
- In charge of locating and contacting potential customers as well as keeping in touch with current ones.
- Creates and executes sales strategy to meet the business's revenue targets. This entails establishing sales goals, spotting prospective sales opportunities, and creating closing strategies.
- Demonstrating the benefits and features of the eBook products to clients, as well as answering any questions they may have about the product.
- Negotiates sales contracts with clients, ensuring that the terms and conditions are favorable for both the client and the company.
- Drive demand and lead generation efforts to fuel sales growth.
- Act as a primary PPC bidder, optimizing bids for effective budget allocation
- Manage and collaborate with sales team to algin marketing efforts with sales objective.
- Utilize social media platforms for brand awareness and engagement.
- Implement data analytics to measure marketing performance and refine strategies accordingly.
- Demonstrate a high ability to drive performance, achieve sales gain and elevate brand awareness.
Qualifications:
- 1.5 - 2 years in Marketing with focus on digital planning and strategy.
- Proven experience in PPC bid and campaign management.
- Proficient in Google Analytics and other relevant analytics tools.
- Experience in lead generation strategies.
- Strong leadership skills and understanding of social media platforms.
- Analytical mindset with the capability to drive performance improvements.