Marketing Executive

Description:

We are seeking a motivated and creative Marketing Executive to join our dynamic marketing team. In this role, you will work closely with the Marketing and Leadership Team to implement effective marketing strategies that promote WST Global's services. You will contribute to our online presence, create engaging content, and analyze marketing performance to drive results.

Key Responsibilities:

• Collaborate with the Marketing Manager to execute the overall marketing strategy and campaigns.

• Oversee advertising and communication campaigns on social media, exhibitions, and promotional events.

• Create and manage social media posts for platforms, primarily META Apps and TikTok to engage our audience and enhance brand visibility.

• Develop and write marketing content such as blogs, newsletters, and promotional materials that resonate with prospective students.

• Monitor advertising spend and performance metrics, providing insights and recommendations for optimization in collaboration with the Marketing Manager.

• Assist in organizing marketing events and campaigns, including webinars and workshops, to promote study abroad opportunities.

• Conduct market research to identify trends, competitive positioning, and target audience insights to enhance marketing efforts.

• Support the Marketing Manager in executing various administrative tasks related to the marketing department.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Previous experience in marketing or social media management is preferred.

• Strong writing and content creation skills with an ability to adapt tone and style for different audiences.

• Familiarity with social media platforms and content scheduling tools.

• Analytical mindset with the ability to interpret data and make data-driven decisions.

• Creative thinker with a passion for storytelling and a keen interest in education and cultural exchange.

• Excellent organizational skills and ability to manage multiple projects simultaneously.

• Strong communication and interpersonal skills.