Description:
We are looking for a seasoned Marketing and Branding Strategist to shape and execute marketing strategies that drive growth, elevate brand positioning, and establish Poulta Inc. as a leader in poultry
technology solutions.
Key Responsibilities:
- Marketing Strategy Development: Design and implement comprehensive marketing strategies, including digital, social media, and content marketing, to drive brand awareness and business growth.
- Brand Positioning: Define and refine Poulta’s brand positioning, creating a distinct brand identity that resonates with target markets and differentiates us from competitors.
- Campaign Planning and Execution: Develop and oversee the execution of marketing campaigns from start to finish, ensuring alignment with brand and sales objectives.
- Event Management: Manage events of the company from digital marketing campaigns to its complete execution on the ground.
- Content Creation: Oversee the creation of high-quality, relevant content (blogs, posts, case studies, infographics, etc.) that positions Poulta as a thought leader in poultry technology.
- Performance Analysis and Reporting: Track, analyze, and report on marketing metrics and KPIs to measure the effectiveness of campaigns, adjusting strategies as needed to achieve desired results.
- Partnership Development: Identify and cultivate strategic partnerships with external marketing stakeholders, influencers, and media to amplify Poulta’s brand presence and expand its reach.
Selection Criteria:
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
- Experience: 3-5 years of experience in brand strategy, digital marketing, or a similar role; experience in the agribusiness or technology sector is preferred.
Skills:
- Strong analytical skills with the ability to interpret data and translate insights into actionable marketing strategies.
- Exceptional verbal and written communication skills.
- Creative thinking with a keen eye for design and branding.
- Project management skills with the ability to handle multiple tasks and deadlines.