Description:
Avanza Innovations is hiring Marketing Associate for an on-site position in Karachi. In this dynamic role, the candidate will be responsible for creating compelling thought leadership content and executing demand-generation strategies across various social media platforms. This individual will play a crucial role in driving brand awareness and supporting the company's growth objectives.
Responsibilities
- Develop and implement comprehensive demand-generation strategies to drive awareness and engagement across target audiences.
- Create high-quality thought leadership content, including articles, blog posts, whitepapers, case studies, infographics, and videos, to showcase Avanza Innovations' expertise and solutions.
- Collaborate with internal subject matter experts to gather insights and content for thought leadership pieces.
- Manage and maintain content calendars, ensuring timely and consistent delivery of content across all marketing channels.
- Monitor industry trends, competitor activities, and customer feedback to identify opportunities for content creation and optimization.
- Utilize social media platforms, including LinkedIn, Twitter, Facebook, and others, to amplify content reach and engagement.
- Engage with industry influencers and relevant communities to build relationships and expand the company's digital footprint.
- Collaborate cross-functionally with the sales, product, and marketing teams to align messaging and support lead generation efforts.
- Stay abreast of emerging technologies, market trends, and best practices in digital marketing and demand generation.
Education & Qualification
- Passionate about Web3 & Blockchain.
- Excellent written and verbal communication skills with the ability to craft compelling and engaging content.
- Understand the nuances of different platforms and know how to create content that sparks conversation and drives engagement.
- Comfortable in analysing metrics and using data to optimize campaigns and measure success.
- Bachelor’s degree in marketing, Communications, Business Administration, or related field.
- Strong understanding of digital marketing principles, including content marketing, social media, SEO, and email marketing.
Experience
- Proven experience (2+ years) in B2B marketing, demand generation, content creation, or digital marketing roles