Marketing And Social Media Manager

Description:

A UK-based company is looking for a Marketing and Social Media Manager with a preference for experience in the fashion industry to join their team

Key Responsibilities:

Marketing Management:

· Develop and implement strategic marketing plans to drive brand awareness, engagement, and sales growth.

· Conduct market research and analyze consumer behavior to identify new opportunities and optimize marketing strategies.

· Collaborate with cross-functional teams to ensure cohesive brand messaging and positioning.

· Manage marketing budgets, track campaign performance, and adjust strategies as needed to achieve objectives.

· Oversee email marketing campaigns, including content creation, audience segmentation, and performance analysis.

· Build and maintain relationships with influencers, partners, and media outlets.

Social Media Content Creation:

· Create, curate, and manage high-quality content across all social media platforms, including Instagram, Facebook, Twitter, and TikTok.

· Develop and execute social media strategies to increase engagement, followers, and brand loyalty.

· Design visually appealing graphics, videos, and posts that align with brand aesthetics and marketing goals.

· Monitor social media trends, track performance metrics, and adjust content strategies to maximize impact.

· Engage with followers, respond to comments and messages, and manage online community interactions.

· Collaborate with the design and product teams to showcase new collections, promotions, and brand initiatives.

Qualifications:

· Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

· Proven experience in marketing and social media management, with a strong portfolio of content creation and campaign results.

· Proficiency in social media platforms, content management systems, and marketing tools & strategies (e.g., Hootsuite, Google Analytics, PPC, SEO).

· Excellent written and verbal communication skills, with the ability to craft compelling messages and create engaging content.