Description:
As Manager Marketing, you will be at the forefront of driving our brand’s creative vision and strategic growth. This role demands a dynamic individual who excels in creativity, proactively identifies market opportunities, and applies strategic thinking to elevate our brand presence. You will lead innovative campaigns, develop forward-thinking marketing strategies, and ensure our messaging resonates with our target audiences. Your proactive approach will be essential in anticipating market trends and crafting compelling narratives that set our brand apart.
Responsibilities:
Strategy Development:
- Develop and execute comprehensive marketing plans that align with the organization's overall business objectives.
- Conduct market research to identify target audiences, trends, and competitive landscape.
- Analyze market data and customer insights to inform marketing strategies and tactics.
Brand Management:
- Develop and maintain a strong brand identity that resonates with target audiences.
- Oversee brand positioning, messaging, and visual elements.
- Ensure consistent brand application across all marketing channels.
Digital Marketing:
- Manage and optimize digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
- Collaborate with web developers and designers to create engaging digital experiences.
- Track and analyze digital marketing performance to measure ROI and identify areas for improvement.
Content Marketing:
- Develop and oversee the creation of high-quality content, such as blog posts, articles, whitepapers, and case studies.
- Distribute content through various channels, including social media, email marketing, and industry publications.
- Measure content performance and make adjustments as needed.
Public Relations:
- Manage public relations activities, including media relations, press releases, and event planning.
- Build relationships with key media outlets and industry influencers.
- Respond to media inquiries and address public relations crises.
Business Development Enablement:
- Develop enablement tools and resources to support the business development team.
- Collaborate with Business development leadership to align marketing efforts with business objectives.
- Provide marketing support for business development presentations and proposals.
Budget Management:
- Develop and manage marketing budgets.
- Track marketing expenses and ensure that budgets are allocated effectively.
Team Leadership:
- Lead and manage a team of marketing professionals.
- Provide mentorship and guidance to team members.
- Foster a positive and collaborative work environment.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- At least 5 years of experience in various marketing functions
- Experience with digital marketing tools and platforms.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Proactive and creative attitude