Develop and execute marketing strategies to achieve business objectives, including brand awareness, lead generation, and customer retention.
Collaborate with cross-functional teams to create integrated marketing campaigns across multiple channels, including email, social media, advertising, events, and more.
Conduct market research and analysis to stay up-to-date on industry trends and consumer behavior.
Manage the marketing budget and ensure that all expenditures are within budgetary guidelines.
Manage and mentor the marketing team, including setting goals, providing feedback, and fostering a positive team culture.
Monitor and report on marketing campaign performance, using data to optimize campaigns and achieve desired results.
Work with the creative team to develop and deliver marketing collateral, such as brochures, flyers, and digital content.
Identify and manage relationships with external vendors and agencies to ensure timely delivery of marketing materials and services.
Support the execution of events and trade shows, including logistics, planning, and execution.