Description:
Zenyst is seeking a dynamic and results-oriented POS Lead Generation Specialist to enhance our lead generation efforts for Point of Sale (POS) solutions. This role is pivotal in expanding our market reach and driving business growth. The successful candidate will play a key role in identifying new business opportunities, engaging potential clients, and contributing to our overall sales strategy.
Key Responsibilities:
- Lead Identification and Generation:
- Identify and generate new business leads through online research, networking, and industry forums.
- Develop and implement effective lead generation strategies to build a pipeline of high-quality prospects.
- Client Outreach and Engagement:
- Conduct outreach activities including cold calls, emails, and social media engagement to connect with potential clients.
- Understand client needs and present tailored POS solutions to address their requirements.
- Lead Qualification and Conversion:
- Qualify leads based on predefined criteria and collaborate with the sales team to convert qualified leads into sales opportunities.
- Market Research and Analysis:
- Perform thorough market research to stay informed about industry trends, competitive landscape, and emerging opportunities.
- Analyze lead generation metrics and performance to refine strategies and improve results.
- Collaboration and Communication:
- Work closely with sales and marketing teams to ensure lead generation efforts align with business objectives.
- Provide feedback on lead quality and the effectiveness of outreach campaigns.
- Reporting and Documentation:
- Maintain accurate records of lead generation activities and client interactions in the CRM system.
- Prepare and present regular reports on lead generation performance and contribute to strategic planning.
Requirements:
- Experience:
- Minimum of 3 years in lead generation, preferably within the POS or technology sectors.
- Sales and Communication Skills:
- Strong interpersonal skills with the ability to build and maintain relationships with potential clients.
- Excellent verbal and written communication skills.
- Industry Knowledge:
- Understanding of POS systems and the ability to articulate their benefits effectively.
- Ability to communicate technical concepts to non-technical audiences.
- Organizational and Analytical Skills:
- Highly organized with the ability to manage multiple leads and tasks simultaneously.
- Strong analytical skills to evaluate lead generation performance and adapt strategies as needed.
- Adaptability and Resilience:
- Ability to adapt to changing market conditions and handle rejection positively.
- Self-motivated and goal-oriented with a drive to achieve targets.