Lead Generation Specialist

Description:

We are hiring a Lead Generation Specialist with expertise in email marketing, strategy building, and in-depth knowledge of marketing tools and email harvesting techniques. As the Lead Generation Specialist, you will play a critical role in driving our company's growth by generating high-quality leads through targeted email campaigns. Your responsibilities will include developing and executing comprehensive lead generation strategies, managing email marketing campaigns, and utilizing marketing tools and email harvesting techniques to maximize results.

Responsibilities:

1: Develop and implement effective lead generation strategies, focusing on email marketing.

2: Manage end-to-end email marketing campaigns, including content creation, template design, and automation workflows.

3: Utilize marketing tools and software to optimize email campaigns and track key metrics.

4: Identify and gather potential leads through email harvesting techniques and build targeted email lists.

5: Collaborate with the marketing team to create personalized and engaging email content.

6: Optimize email deliverability and open rates through A/B testing, segmentation, and best practices.

7: Monitor and analyze campaign performance, conversion rates, and lead quality.

8: Stay up-to-date with email marketing trends and industry regulations.

9: Align lead generation efforts with sales goals and provide qualified leads to the sales team.

10: Explore new lead generation channels, strategies, and tools to drive growth.

Requirements:

Bachelor's degree in marketing, business administration, or related field.

Proven experience in lead generation, with a focus on email marketing.

Expertise in developing and executing successful email marketing campaigns.

In-depth knowledge of marketing tools and software (e.g., Mailchimp, HubSpot).

Familiarity with email harvesting techniques, data cleansing, and list building.

Strong understanding of email deliverability, segmentation, A/B testing, and personalization.

Excellent written and verbal communication skills.