Klaviyo Email Marketing Expert

Description:

We are seeking a talented and experienced Klaviyo Email Marketing Expert to join our team. The ideal candidate will have a strong background in email marketing strategies, specifically within the Klaviyo platform, and will be responsible for creating, implementing, and optimizing email marketing campaigns for our clients.

Key Responsibilities:

- Develop and execute email marketing strategies and campaigns using Klaviyo.

- Create engaging and personalized email content to drive customer engagement and sales.

- Segment email lists based on customer behavior, demographics, and preferences.

- Design and implement automated email workflows (e.g., welcome series, abandoned cart, post-purchase).

- Analyze campaign performance metrics and provide actionable insights to improve email marketing efforts.

- Conduct A/B testing to optimize email content, subject lines, and send times.

- Ensure email marketing compliance with relevant regulations (e.g., GDPR, CAN-SPAM).

- Collaborate with cross-functional teams including designers, developers, and content creators to ensure cohesive messaging.

- Stay up-to-date with industry trends and best practices in email marketing.

Qualifications:

- Proven experience with Klaviyo email marketing platform.

- Strong understanding of email marketing principles and best practices.

- Experience with list segmentation and targeted marketing campaigns.

- Proficiency in creating and managing automated email workflows.

- Analytical mindset with the ability to interpret data and metrics to make informed decisions.

- Excellent written communication and copywriting skills.

- Attention to detail and strong organizational skills.

- Ability to work independently and manage multiple projects simultaneously.

- Familiarity with Shopify and e-commerce industry is a plus.