Description:
Key Responsibilities:
- Assist in the development and implementation of SEO strategies to drive organic traffic and improve search engine rankings.
- Conduct keyword research and analysis using various tools (Google Keyword Planner, Ahrefs, SEMrush, etc.).
- Optimize website content, including blogs, product descriptions, landing pages, and meta tags.
- Monitor website performance and identify opportunities for improvement.
- Perform on-page and off-page SEO tasks to enhance website visibility.
- Track and report on key SEO metrics, including rankings, traffic, and conversions.
- Work closely with the content and marketing teams to ensure SEO best practices are integrated into all digital content.
- Stay up-to-date with industry trends, algorithm updates, and best practices in SEO.
Required Skills and Qualifications:
- 6 months to 1 year of hands-on SEO experience.
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- Strong understanding of SEO principles and techniques.
- Basic knowledge of Google Analytics, Google Search Console, and other SEO tools.
- Familiarity with content management systems (CMS) such as WordPress.
- Ability to work independently as well as in a team environment.
- Strong communication and organizational skills.
- Eagerness to learn and grow in the SEO field.
Desirable Skills (Optional):
- Experience with backlink building and outreach.
- Knowledge of HTML/CSS and website structure.
- Familiarity with technical SEO concepts.