Description:
We are seeking a skilled and experienced Senior Influencer Marketer to lead our influencer marketing initiatives. The successful candidate will be responsible for developing and executing innovative influencer marketing strategies tailored to diverse industries and international markets.
Key Responsibilities:
- Develop and implement comprehensive influencer marketing strategies aligned with brand objectives.
- Create data-driven plans tailored to different industries and target demographics.
- Identify, research, and select suitable influencers based on relevance, reach, engagement, and authenticity.
- Evaluate potential influencers for campaign suitability.
- Plan and execute influencer marketing campaigns, including content creation and scheduling.
- Coordinate all aspects of influencer collaborations for successful campaign delivery.
- Ensure content quality and authenticity standards are met.
- Cultivate and maintain strong relationships with influencers, serving as brand advocates.
- Manage ongoing communication, negotiations, and partnership agreements.
- Track, analyze, and report on influencer campaign effectiveness using relevant KPIs.
- Make data-driven adjustments to enhance campaign performance.
- Ensure all influencer partnerships adhere to regulations and guidelines, including disclosures and transparency.
- Stay informed about changes in influencer marketing laws and regulations.
- Stay updated with influencer marketing trends, industry-specific developments, and emerging platforms.
- Utilize insights to adapt and innovate influencer strategies.
- Collaborate with marketing, content, and sales teams to align influencer campaigns with overall objectives.
- Foster a cohesive and collaborative working environment.
- Leverage expertise in working with international clients to tailor influencer strategies for diverse markets and cultural nuances.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field is preferred but not necessary.
- Proven track record in managing successful influencer marketing campaigns across diverse industries.
- Experience working with international clients, understanding various markets and cultural intricacies.
- Strong negotiation and communication skills, adept at building and maintaining influencer relationships.
- In-depth knowledge of influencer marketing platforms and tools.
- Data-driven mindset with proficiency in analyzing campaign performance for informed decision-making.
- Creative and strategic thinker adaptable to changing trends.
- Familiarity with industry regulations and best practices in influencer marketing.
- Exceptional project management and organizational skills.