Description:
Pavago is seeking an experienced content marketer with a focus on inbound marketing to join our team. In this role, you will be responsible for crafting and executing excellent content marketing strategies in order to attract and engage our targeted audience.
- Executive inbound content marketing strategies that are aligned with the business goals
- Collaborate with the relevant teams to create as well as optimize landing pages for greater lead engagements and conversions
- Conduct market research to analyze customer behavior in order to strategize the best content for our targeted audience
- Implement various inbound marketing tactics to generate as well as nurture leads through the sales funnel
- Able to produce video content related to content marketing and promotions
- Help Pavago’s website to rank better over different search engines using different SEO strategies
- Grow and manage our social media presence by creating content that perfectly resonates with our targeted audience
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of content marketing efforts
- Use insights from web analytics such as Google Analytics 4 to optimize and improve website content for better results
Requirements
- Bachelor’s degree in Marketing, Communications or a relevant field
- At least 3-4 years of relevant experience with content marketing
- Excellent verbal and written communication skills
- Proven experience with on-page and off-page SEO (experience with technical SEO would be a plus)
- Creative mindset with the ability to think strategically
- Ability to work independently as well as collaboratively in a fast-paced work environment